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RESEARCH QUESTIONS
- How do digitalization and the configuration of a convergent multiplatform media scenario affect the values, functions and objectives that legitimize Public Service Broadcasting/Media?
- To what extent do those changes force a new theoretical conceptualization and the practical reconfiguration of PSB?
- What are the main challenges, opportunities and risks for Public Service Broadcasting in the mentioned scenario?
- What kind of decision-making networks are influencing the current transformation of PSB?
- What strategies are being implemented in order to redefine the remit of the public broadcasters and to reposition them within the multiplatform media market? Which are the most effective ones?
Research project funded by the European Union under a Marie Curie Intra-European Fellowship for Career Development
(FP7-PEOPLE-IEF-2008)