Hans Bredow Institut Hans Bredow Institut für Medienforschung
OBJECTIVES

 1st part: The transformation of the media system and its repercussions on PSB
  • Drawing a detailed picture of the current transformation processes affecting the media system.

  • Carrying out a reflection on how those transformations influence PSB at three levels: remit, organization and performance.

  • Designing a theoretical model of challenges, opportunities and risks for PSB in the multiplatform media scenario.
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2nd part: Redefining and repositioning PSB: agents and strategies.
  • Conclusions on the contrast between the model of challenges, opportunities & risks for PSB and the national realities.

  • Identification of patterns regarding adaptation strategies carried out by public service operators and evaluation of their effectiveness.

  • Conclusions on the international comparison of PSB decision-making networks. Identification of patterns, tendencies and best practices.

  • Conclusions on the influence of supranational policies over national strategies
Final outcome of the project and the international comparison carried out:
  • Identification of best practices concerning the strategies for redefining and repositioning PSB in the multiplatform media scenario.

  • Recommendations for those agents involved in that adaptation process.
Research project funded by the European Union under a Marie Curie Intra-European Fellowship for Career Development (FP7-PEOPLE-IEF-2008)