Redefining and repositioning public service in the digital and multiplatform scenario: agents & strategies. An international comparison within the European Union.
This research project investigates to what extent the configuration of a digital and multiplatform media scenario requires an adaptation of Public Service Broadcasting/Media and how it can be carried out. The main goal is to identify and analyse what strategies are implemented to redefine the public service remit and to reposition its operators and its services in that new context. The national cases of Germany, Poland and Spain will be compared in order to achieve an international perspective of the issue. As a result, best practices will be identified. In addition, conclusions and recommendations for public authorities and practitioners will be drawn.
- Researcher in charge: Dr. Roberto Suárez Candel
- Scientific Supervisor: Prof. Dr. Uwe Hasebrink
- Host Institution: Hans Bredow Institute for Media Research
- Starting date: February 2010 Duration: 2 years
Final Workshop in Brussels on February 6th 2012 [read + ]
Research project funded by the European Union under a Marie Curie Intra-European Fellowship for Career Development
(FP7-PEOPLE-IEF-2008)