Hans Bredow Institut Hans Bredow Institut für Medienforschung
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PSB-Digital

Redefining and repositioning public service in the digital and multiplatform scenario: agents & strategies. An international comparison within the European Union.


This research project aims to investigate to what extent the configuration of a digital and multiplatform media scenario has an impact on Public Service Broadcasting/Media. The main goal is identifying and analysing what strategies are implemented in order to redefine PSB remit and to reposition its operators in that new context. The national cases of Germany, Poland and Spain will be compared in order to achieve an international perspective of the issue. As a result, best practices will be identified. In addition, conclusions and recommendations for public authorities and practitioners will be drawn.


- Researcher in charge: Dr. Roberto Suárez Candel

- Scientific Supervisor: Prof. Dr. Uwe Hasebrink

- Host Institution: Hans Bredow Institute for Media Research

- Starting date: February 2010  Duration: 2 years



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Research project funded by the European Union under a Marie Curie Intra-European Fellowship for Career Development (FP7-PEOPLE-IEF-2008)