Redefining and repositioning public service in the digital and multiplatform scenario: agents & strategies. An international comparison within the European Union.
This research project investigates to what extent the configuration of a digital and multiplatform media scenario requires adapting Public Service Broadcasting/Media and how it can be carried out. The resulting challenges, opportunities and risks are analysed and systematized. The national cases of Germany, Poland and Spain are compared in order to achieve an international perspective of the issue. Among the results, good practices and recommendations for practitioners and decision-makers are included.
- Researcher in charge: Dr. Roberto Suárez Candel
- Scientific Supervisor: Prof. Dr. Uwe Hasebrink
- Host Institution: Hans Bredow Institute for Media Research