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PSB-Digital
Redefining and repositioning public service in the digital and multiplatform scenario: agents & strategies. An international comparison within the European Union.
This research project investigates to what extent the configuration of a digital and multiplatform media scenario requires an adaptation of Public Service Broadcasting/Media and how it can be carried out. The main goal is to identify and analyse what strategies are implemented to redefine the public service remit and to reposition its operators and its services in the new communication ecosystem. The national cases of Germany, Poland and Spain are compared in order to achieve an international perspective of the issue. Among the results, good practices and recommendations for practitioners will be included.
- Researcher in charge: Dr. Roberto Suárez Candel
- Scientific Supervisor: Prof. Dr. Uwe Hasebrink
- Host Institution: Hans Bredow Institute for Media Research
- Starting date: February 2010 Duration: 2 years
Final Workshop in Brussels on February 6th 2012
The Adaptation of Public Service Broadcasting to the Multiplatform Scenario [read + ]
Redefining and repositioning public service in the digital and multiplatform scenario: agents & strategies. An international comparison within the European Union.
This research project investigates to what extent the configuration of a digital and multiplatform media scenario requires an adaptation of Public Service Broadcasting/Media and how it can be carried out. The main goal is to identify and analyse what strategies are implemented to redefine the public service remit and to reposition its operators and its services in the new communication ecosystem. The national cases of Germany, Poland and Spain are compared in order to achieve an international perspective of the issue. Among the results, good practices and recommendations for practitioners will be included.
- Researcher in charge: Dr. Roberto Suárez Candel
- Scientific Supervisor: Prof. Dr. Uwe Hasebrink
- Host Institution: Hans Bredow Institute for Media Research
- Starting date: February 2010 Duration: 2 years
Final Workshop in Brussels on February 6th 2012The Adaptation of Public Service Broadcasting to the Multiplatform Scenario [read + ]
Research project funded by the European Union under a Marie Curie Intra-European Fellowship for Career Development
(FP7-PEOPLE-IEF-2008)